Its been almost 2yrs since the last time I attempted to write a blog.
I finally decided to take a break from writing captions for instagram posts to pen down my 10yrs journey as a Marketing professional. It won't be about what I achieved/learnt but instead a snippet of what stood out in each company I worked. This post is for posterity.
I grew up wanting to be an air hostess to a choreographer to a person who 'makes ads'. I was obsessed with advertisements as a kid, guess that was my 1st clue. I knew every ad by heart, the emotions it brought when it lit up the screen. Yes, I even loved being early at movie theatres to catch glimpse of those ads that 'creates desires'.
I took up MBA as a mean to escape the peer pressure of taking up contract IT job with a promise of moving abroad. I walked out of Wipro placement just before signing the contract. No regrets there!
My 1st job: Campus placement, summoned to interview for a salon. I was a rank student with 9.3 CGPA and scholarship( Still proud). I did roll my eyes at my placement officer when offered to interview, given I had made it clear, its pure marketing job only I would interview for & nothing else which has 'sales' as part of the profile (Insurance/Banking sector at its peak in hiring MBA grads)
Surprisingly my 1st interview & the only interaction/question my reporting manager asked was 'You need to maintain the virginity of the brand, are you up for it?' I said YES & got the job!
My 1st manager was a woman & she was fierce. I owe her for showing me what it takes to stand up to bullies or even operations (No pun intended).
Moving from beauty to coffee was all about obsessing over menu! True story, the most stressful part of job was ensuring the green dot next to a vegetarian item. What I learnt? Always be open to learning more about the company, become the indispensable asset, show what you are worth. Be larger than the system. To this date, this brand stands out as a highlight on my CV. It served the purpose!
The 3rd job was a career changer. Managing a team & being responsible to convince the stakeholders taught me well. The love for F&B industry took over & I got possessed. I still could pull off baking a cheese burst pizza in the kitchen.
Dream Job? Not so when you weren't a whisky drinker. I even refused to taste batches to give opinion on which batch should go for production. What I learnt? Present yourself everyday in a manner that you are walking in a Jimmy Choo & own the floor you walk, people will respect you for your confidence. My boss was a Meryl Streep version with compassion at times. Thanks to her I even discovered Prosecco *Clinks Glass*. Here is to those 3am calls on why logo in our TV commercial wasn't aligned to the border of the screen!
Feck it, its grand! The struggle with pronunciation is real. I still check with people & go 'Am I pronouncing it right?' even when its not the 1st time I am meeting them. Go ahead, say Niamh (Got you! Its Neeve). Lucky me, with all woman department, I discovered my 1st Irish family to go to. I miss the spa breaks and Friday pizzas which compensated for the lack of marketing buzz/madness that I thrive on.
At a crossroad! I will hold back on how énergie fitness brand/place/people impacted me till next time. 3yrs & counting, it deserves a separate post. Fingers crossed for a new beginning & another new experience.
I finally decided to take a break from writing captions for instagram posts to pen down my 10yrs journey as a Marketing professional. It won't be about what I achieved/learnt but instead a snippet of what stood out in each company I worked. This post is for posterity.
I grew up wanting to be an air hostess to a choreographer to a person who 'makes ads'. I was obsessed with advertisements as a kid, guess that was my 1st clue. I knew every ad by heart, the emotions it brought when it lit up the screen. Yes, I even loved being early at movie theatres to catch glimpse of those ads that 'creates desires'.I took up MBA as a mean to escape the peer pressure of taking up contract IT job with a promise of moving abroad. I walked out of Wipro placement just before signing the contract. No regrets there!
Surprisingly my 1st interview & the only interaction/question my reporting manager asked was 'You need to maintain the virginity of the brand, are you up for it?' I said YES & got the job!
My 1st manager was a woman & she was fierce. I owe her for showing me what it takes to stand up to bullies or even operations (No pun intended).
Moving from beauty to coffee was all about obsessing over menu! True story, the most stressful part of job was ensuring the green dot next to a vegetarian item. What I learnt? Always be open to learning more about the company, become the indispensable asset, show what you are worth. Be larger than the system. To this date, this brand stands out as a highlight on my CV. It served the purpose!
The 3rd job was a career changer. Managing a team & being responsible to convince the stakeholders taught me well. The love for F&B industry took over & I got possessed. I still could pull off baking a cheese burst pizza in the kitchen.
Dream Job? Not so when you weren't a whisky drinker. I even refused to taste batches to give opinion on which batch should go for production. What I learnt? Present yourself everyday in a manner that you are walking in a Jimmy Choo & own the floor you walk, people will respect you for your confidence. My boss was a Meryl Streep version with compassion at times. Thanks to her I even discovered Prosecco *Clinks Glass*. Here is to those 3am calls on why logo in our TV commercial wasn't aligned to the border of the screen!
Feck it, its grand! The struggle with pronunciation is real. I still check with people & go 'Am I pronouncing it right?' even when its not the 1st time I am meeting them. Go ahead, say Niamh (Got you! Its Neeve). Lucky me, with all woman department, I discovered my 1st Irish family to go to. I miss the spa breaks and Friday pizzas which compensated for the lack of marketing buzz/madness that I thrive on.At a crossroad! I will hold back on how énergie fitness brand/place/people impacted me till next time. 3yrs & counting, it deserves a separate post. Fingers crossed for a new beginning & another new experience.
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